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December 2000 Cover
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A San Francisco television station, KGO Channel 7, has refused to run an HIV prevention ad during the daytime that shows bare-chested men and a transgender woman with her arms crossed over her bare chest. KGO offered to place the ad, paid for by the
San Francisco Department of Public Health, after 10 p.m. The ads target HIV-positive gay and bisexual men, encouraging them to practice safe sex and inform their partners of their HIV status. The advertising agency A Better World had wanted the spot which carries
the slogan "HIV stops with me" to run during afternoon talk shows, which researchers have found are popular with some gay and bisexual men.
Editor's Note: from The San Francisco Chronicle
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